Even though you may not be considering buying an EV as your next car, we are living amid the electric vehicle revolution. The evolution from one power source to another is an enormous step not only for car companies and charging stations, but also for customers and the car community in general. But regardless of the hype surrounding electric vehicles and interest from manufacturers and buyers, many companies are still skeptical and reserved about the whole idea. It appears as if those companies are waiting to see if the industry will go completely green or if it will continue to use fossil fuels. While it is prudent to be cautious now, these companies risk losing significant market share if the industry switch to electric power happens quickly. Once EVs become the only vehicles on the road, companies who stuck with petrol or diesel-powered cars only will struggle to produce electric models soon enough and may potentially go out of business. Today, we will discuss the brands that may not survive the EV revolution.
BMW is one of the major car companies that appear uninterested in creating EV models. The Bavarian giant is dedicated to producing environmentally friendly cars, but for decades they have been experimenting with hydrogen-powered models. In recent years, BMW has produced several successful plug-in hybrids such as the compact i3 and the sublime i8 sports car. They have also developed hybrid versions of the 3,5 and 7-Series sedans but are dragging their heels only producing a few fully electric models. Besides that, BMW recently announced that the company would concentrate focus on the production of internal-combustion engines until at least 2035. At least for the next 15 years, electric vehicles will not be the focus of BMW engineer’s attention. Obviously, BMW thinks that electricity is still not ready to be the only power source for cars.
Despite the fact that Ferrari uses hybrid technology on some of its models and race cars, this famous Italian company largely avoids talking or contemplating electric vehicles. We cannot blame them, though. Put simply, the scream of high revving petrol V8 or V12 engines, the aggressive rumble of the exhausts, and magnificent design of the engine covers are just as crucial for the image of this brand as the blood-red color and horse logo. Ferrari knows that if the world is going electric, a big part of their appeal will be lost. What is the value of a thoroughbred Italian supercar if it doesn`t sound like one? Ferrari also know that all of their clients are wealthy individuals who will still be able to buy fuel even in the event of petrol becoming a rare commodity in the fully-electric world of tomorrow.
One would expect that the biggest car company in the world would be at the forefront of the EV revolution, however Toyota is still pretty reserved about the whole concept. Toyota was in fact one of the first car manufacturers to offer hybrid cars and launched the incredibly successful Prius. Since then, many Toyota models have received hybrid systems, which have proven to be dependable and economical. Toyota even introduced the Mirai, which is a hydrogen-powered fuel-cell model. Just like BMW, Toyota is also considering hydrogen as the fuel of the future since they believe electrification is not the only answer to climate change. However, since Toyota has such a large market share globally, we believe that even in the event of a complete EV revolution, this Japanese giant will manage to survive but expect a U-turn from them with EVs at some point.
Despite being one of the most charismatic car brands, Alfa Romeo is just a shadow of its former self. Yes, the company sells the gorgeous Giulia, which you can get with a 500+ Biturbo V6 or a very cool-looking Stelvio SUV, but there are no signs of the company entering the electric vehicle market. Not even an announcement or concept car. The reason is simple. At the moment, Alfa is put on the backburner in the Fiat-Chrysler Automobile company. Very little money goes into Alfa`s research and development department. For now, the company is stuck with petrol and diesel engines. So far, Alfa Romeo has managed to survive many recessions and global market changes, but if they don’t accept the new technologies soon, it could be the end of the road for this famous brand.
The most significant blow to Suzuki car production occurred in 2012 when it left the American market due to poor sales. The company is still the fourth-largest Japanese car brand and is still very active in the rest of the world, concentrating on small economy models and SUVs. However, there is no electric Suzuki vehicle on sale today; neither has the company announced such a car. We think this is a big mistake which could cost Suzuki its life. EVs have already proven themselves as usable family sedans; the next frontier is to present an affordable, mass-produced, and globally popular zero-emissions compact model. Since Suzuki is a specialist in cheap compact cars, we believe that the company is missing the opportunity of the century by staying out of the EV game.